How many knots do you use?
Over the last several weeks I have been frantically selling my dirt bike and dirt bike equipment on craigslist. I took this money and purchased my first boat. I purchased a little 14ft aluminum used boat, so my teenage son could go fishing together.
Once we had the boat all fixed up with new paint, a fish finder, rod holders etc. we went out fishing. Once we got out on the water my son and I were talking and he said to me “Dad what are some good fishing knots?” This really got me thinking of getting back to the basics. Here we were so busy on making sure we had the newest and best technology that we did not learn how to tie a good knot so the fish won’t get off the hook or break the line.
This made me really go back to the basics that I have learned over my 10 years of working with lawyers in the Denver, Colorado area. In these economic times the majority of people are trying to maintain or grow without spending any more money. So what are some things, based on that thought process that can help us stay afloat during times like these?
1. Take really good care of your clients. Listen to them. Care about them.
2. Ask those happy clients for referrals. Maybe even send out a postcard or email to all your former clients announcing a new website, or recent award, etc. Chances are they will know someone at this very moment that will need your services.
3. Get yourself on free social networking websites like LinkedIn, Face book, etc. This will give you more exposure, but also help you take up more space on the first page when someone searches your name or your firm’s name.
4. Start a blog. There are a lot of free blog services out there. Put links from the blog back to your website, or link out to other websites that will help the reader.
5. Take a good look at your website. Is there content you could add? Are there some recent victories you could describe? Does your website talk about everything you could do for potential clients? Do your existing and former clients know everything you could do for them? I.E. you handled their DUI, do they know you could also handle their divorce?
These are just a couple of simple, inexpensive/free ways you can help yourself during these tough times. A simple knot will work, but a better knot will catch you more fish and make the lures act like the manufacturer intended.
Sincerely,
Kevin Mullikin
www.kevinmullikin.com
This made me really go back to the basics that I have learned over my 10 years of working with lawyers in the Denver, Colorado area. In these economic times the majority of people are trying to maintain or grow without spending any more money. So what are some things, based on that thought process that can help us stay afloat during times like these?
1. Take really good care of your clients. Listen to them. Care about them.
2. Ask those happy clients for referrals. Maybe even send out a postcard or email to all your former clients announcing a new website, or recent award, etc. Chances are they will know someone at this very moment that will need your services.
3. Get yourself on free social networking websites like LinkedIn, Face book, etc. This will give you more exposure, but also help you take up more space on the first page when someone searches your name or your firm’s name.
4. Start a blog. There are a lot of free blog services out there. Put links from the blog back to your website, or link out to other websites that will help the reader.
5. Take a good look at your website. Is there content you could add? Are there some recent victories you could describe? Does your website talk about everything you could do for potential clients? Do your existing and former clients know everything you could do for them? I.E. you handled their DUI, do they know you could also handle their divorce?
These are just a couple of simple, inexpensive/free ways you can help yourself during these tough times. A simple knot will work, but a better knot will catch you more fish and make the lures act like the manufacturer intended.
Sincerely,
Kevin Mullikin
www.kevinmullikin.com
posted by Kevin Mullikin @ 3:35 PM
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